Kelli Lumi

Kelli Lumi is an Estonian fashion model and sustainability advocate born in 1987. She was discovered in 2005 by fashion scout Paolo Moglia, known for identifying other notable Estonian models such as Carmen Kass and Tiiu Kuik. Lumi’s career took her to major fashion centers including New York, Paris, London, and Milan, where she worked with well-known luxury brands like Giorgio Armani, Armani Privé, and Michael Kors. Her distinctive blonde hair and blue-green eyes have been part of her recognizable presence on international runways and in editorial campaigns.

Beyond her work in fashion, Lumi has committed herself to environmental and social causes. She has collaborated with organizations such as Together Band and the Yawanawá community in the Amazon to support sustainable livelihoods and the protection of cultural heritage and rainforest ecosystems. Based mostly in New York City, Lumi also promotes ecological awareness and responsible consumption, aligning her efforts with the objectives set out by the United Nations Sustainable Development Goals.