Juju

Juliana Salimeni, widely known as Juju, is a Brazilian businesswoman and fitness model born on September 24, 1986, in São Paulo. Throughout her career, she has built a diverse portfolio that includes work as a Playboy model, television personality, and social media influencer. Juju gained early recognition as Playmate of the Month for the Hungarian edition of Playboy in July 2010. Later that year, VIP magazine named her the "Sexiest Woman in the World" following a public vote, with Juju subsequently featured on the magazine’s November cover.

Beyond modeling, Juju has played a significant cultural role as the muse of Mancha Verde from 2011 to 2015 and later became the drum queen of X-9 Paulistana for São Paulo's Carnival starting in 2018. She also served as muse for the Unidos da Tijuca samba school at the Rio de Janeiro Carnival. With a degree in Business Administration and fluency in English, she has expanded into business, holding licenses for numerous fitness, fashion, cosmetic, and supplement brands. Her commitment to fitness and health has positioned her as a notable figure in Brazil's wellness community.

In her personal life, Juju married personal trainer and bodybuilder Felipe Franco in 2015 after a decade-long relationship, with the marriage concluding in 2019. As of August 2025, Juju maintains a strong presence online, boasting 20 million followers on Instagram, along with substantial followings on TikTok and YouTube, where she continues to share content related to fitness and lifestyle.